Fintech Guru
Building a modern digital experience for Brazilian investors
The Fintech Guru project was born out of the need to reinvent how Brazilian investors access financial markets. The goal was to create a platform that simplified account opening, integrated trading and investment features, and brought global usability standards to Brazil. The core objective: reduce complexity, accelerate onboarding, and deliver a modern, efficient financial experience.
Client
Fintech Guru
Services
Research Product Design UX/UI
Industries
Financial Services
Date
January 2020
Information Architecture Understanding the local Brazilian market was paramount. I immersed myself in studies that helped me grasp the financial behaviors, needs, and preferences unique to Brazilian users, which would later influence my design decisions. Design Iterations Understanding the local Brazilian market was paramount. I immersed myself in studies that helped me grasp the financial behaviors, needs, and preferences unique to Brazilian users, which would later influence my design decisions.
The Outcome The Fintech Guru platform delivered a product globally competitive yet deeply connected to the Brazilian reality. It drastically reduced account opening times, democratized access to investments, and established itself as a benchmark for usability in the financial sector. The impact was clear: investors could now open and operate accounts in days instead of weeks, enjoying an experience aligned with international standards while fully adapted to local demands.